SMEET is a local term used for cement.

S – Success
M – Motivation
E – Excellence
E – Environment
T – Technology

VISION

“To be a premier manufacturer and supplier of quality building materials in Qatar and the region”

MISSION

“To manufacture and deliver quality building materials with a continual commitment to excellence, innovation and Best-Practices”

SHARED VALUES

Integrity: We interact among ourselves and with others with honesty, openness, trust & mutual respect.

Respect:  We conduct our business in an innovative and proactive manner that exhibits integrity, a spirit of collaboration, and  respect .

Motivation: Success does not come easily, especially in a world of intense competition. We are passionate about what we do, and motivated to excel in every aspect of our business through:

• Dedication & commitment
• Progress & Success

Creativity:  Creativity and innovation is the key to our success. We encourage new ideas, initiatives, and promote creative solutions. We capitalize on our:

• Knowledge
• Skills
• Education & Training
• Experience
• Support
• Team work

To lead the industry through creativity, innovation and excellence.

Team Work: We work together towards common purpose and goals with harmony & proactively seeking  innovative & effective solutions.

Service: Offering premier customer service and establishing strong Customer relationship is our priority. We Anticipate, Understand and Respond in a timely and effective manner.   Effective communication is the foundation of our personal and business relationships.

Excellence:  We strive towards ‘Best Practice’ to achieve excellence, continuously setting new standards for ourselves and others.